Win at All Costs: Inside Nike Running and Its Culture of Deception
by Hart, Matt
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Description
In May 2017, journalist Matt Hart received a USB drive containing a single file--a 4.7-megabyte PDF named "Tic Toc, Tic Toc. . .". Opening the file, Hart realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board as part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and their Nike-sponsored runners, including some of the world's best athletes.
The information Hart received was part of an unfolding story of deception that began when Steve Magness, an assistant to Salazar, broke the omertà--the Mafia-like code of silence around performance-enhancing drugs and gray-area tactics among those involved--and alerted the USADA. He was soon followed by Olympians Adam and Kara Goucher, who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. They revealed a cult-like environment where athletes were pushed beyond the bounds of human athletic ability at the expense of competing with integrity: where runners' declining mental and physical health was neglected while they were encouraged to misuse supplements and prescription medications with the help of complicit medical professionals.
Combining sports drama and business exposé, Win at All Costs tells the full story of Nike's secretive running program, uncovering a cutthroat corporate culture of systemic cheating, gender discrimination, drug misuse, and medical malpractice. Shocking in the extent of its revelations, Win at All Costs opens readers' eyes to the reality that rigged competition is widespread and entrenched--even at one of the most prestigious sports brands in the world.
The information Hart received was part of an unfolding story of deception that began when Steve Magness, an assistant to Salazar, broke the omertà--the Mafia-like code of silence around performance-enhancing drugs and gray-area tactics among those involved--and alerted the USADA. He was soon followed by Olympians Adam and Kara Goucher, who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. They revealed a cult-like environment where athletes were pushed beyond the bounds of human athletic ability at the expense of competing with integrity: where runners' declining mental and physical health was neglected while they were encouraged to misuse supplements and prescription medications with the help of complicit medical professionals.
Combining sports drama and business exposé, Win at All Costs tells the full story of Nike's secretive running program, uncovering a cutthroat corporate culture of systemic cheating, gender discrimination, drug misuse, and medical malpractice. Shocking in the extent of its revelations, Win at All Costs opens readers' eyes to the reality that rigged competition is widespread and entrenched--even at one of the most prestigious sports brands in the world.