POP!: Create the Perfect Pitch, Title, and Tagline for Anything
by Horn, Sam
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Description
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process - POP! (Purposeful, Original, Pithy) - to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers' imaginations.
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process - POP! (Purposeful, Original, Pithy) - to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers' imaginations.
Info
ISBN: 9780399533617
Published Date: February 3, 2009
Publisher: Perigee Books
Language: English
Page Count: 256
Size: 8.33" l x 5.51" w x 0.75" h
Category
Business & Economics
Subject
Marketing