Selling the Invisible: A Field Guide to Modern Marketing
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Description
SELLING THE INVISIBLEis a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Info
ISBN: 9780446672313
Published Date: March 20, 2012
Publisher: Grand Central Publishing
Language: English
Page Count: 247
Size: 7.57" l x 4.94" w x 0.73" h
Category
Business & Economics
Subject
Marketing