Power Pricing: How Managing Price Transforms the Bottom Line
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Description
In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude.
Info
ISBN: 9780684834436
Published Date: January 1, 1996
Publisher: Free Press
Language: English
Page Count: 369
Size: 9.57" l x 6.45" w x 1.27" h
Category
Business & Economics