Description
Using 40 years of marketing research, the author presents a new theory on how people make choices. Unearths universal patterns, marketing needs, and how and where to spend ad money.
Info
ISBN: 9780684835457
Published Date: January 1, 1997
Publisher: Free Press
Language: English
Page Count: 448
Size: 9.10" l x 6.08" w x 1.37" h
Category
Business & Economics