Diffusion of Innovations (Fifth Edition)
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Description
A revision of the theoretical framework and the research evidence supporting this updated model of diffusion. Based on a broader foundation of diffusion research than the three earlier editions.
Info
ISBN: 9780743222099
Published Date: August 1, 2003
Publisher: Free Press
Language: English
Page Count: 550
Size: 9.24" l x 6.12" w x 1.40" h
Category
Business & Economics