The Savvy Author's Guide to Book Publicity

Here is an essential reference for writers - from the self-published to those published by major houses - written by a leading book publicist who pitches books to media every day of her working life. Features: Ten things you can do if your book's not getting media attention; Tips for crafting your press material and giving a savvy interview; Advice from book review editors, TV and radio producers, and booksellers.