Ice to the Eskimos: How to Market a Product Nobody Wants

Maybe your product is outmoded.Or hasn't been positioned correctly.Or is competing in a crowded market.Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground.It's about taking a product or service and turning it into a winner.If you've got a product that is not the best in its field, then you will love Ice to the Eskimos.Take the principles Jon Spoelstra writes about the run hard with them-you'll be amazed by the results.