End of Bias: A Beginning

The End of Bias is a transformative, groundbreaking exploration into how we can eradicate unintentional bias and discrimination, the great challenge of our age.

Discussions of unconscious bias typically focus on the problem, not on solutions. But how do we eradicate the unintentional prejudices that clash with our values and wreak havoc across medicine, the workplace, education, policing, and beyond?

To find out, award-winning journalist and writer Jessica Nordell undertook a global search for solutions. The culmination of fifteen years’ immersion in the subject, The End of Bias: A Beginning explores how bias ends: the police unit in California where new incentives improved police behavior and decreased both arrests and violent crime, the checklist used by doctors that erased gender disparities in treatment, the media intervention that reduced religious intolerance in France. Weaving gripping stories with scientific research and exquisite writing, Nordell paints riveting portraits of those leading change and interrogates her own biases with candor and insight.

Called “powerful” by Bloomberg and “rousing” by the Guardian, The End of Bias: A Beginning offers a hopeful, achievable vision: biased behavior can be remade and we can create a more just world.