Copywriting Is... 30-or-so Thoughts on Thinking Like a Copywriter
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Description
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Info
ISBN: 9781838434304
Published Date: March 25, 2021
Publisher: Harriman House Ltd
Language: English
Page Count: 232
Size: 7.97" l x 5.23" w x 0.66" h