Strategy Is Destiny: How Strategy-Making Shapes a Company's Future
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Description
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.
Info
ISBN: 9781982146511
Published Date: March 24, 2020
Publisher: Free Press
Language: English
Page Count: 436
Size: 9.22" l x 6.18" w x 1.34" h
Category
Business & Economics